International Sports Brands (ISB), a company with specialist knowledge in representing premium sporting brands worldwide, announced its partnership with AirForce Airguns and Rapid Air Worx (RAW) for representation in the United Kingdom.
Established in 1999, ISB initially focused on the golf industry, then expanded its portfolio in 2008 to include shooting, trail cameras, and government department suppliers. ISB now represents leading names in the shooting industry, including Browning, Winchester and Miroku.
ISB has had an exclusive partnership with Browning in the UK and Ireland for the past 15 years, reportedly doubling the company’s business as a shotgun supplier. With a strong presence in the ammunition market and an extensive network of over 200 top gun retailers, ISB noted in a release that it has “earned recognition for its reliability and quality service.”
ISB has also been granted Section 5 Authority by the Home Secretary to deal with prohibited weapons, “demonstrating its commitment to adhering to strict regulatory standards,” the company reported.
John McCaslin, president of AirForce Airguns and Rapid Air Worx, commented on ISB’s representation of the brands in the UK and Europe stating, “We are thrilled to partner with International Sports Brands. Their track record of success in promoting premium sporting brands, coupled with their extensive network and expertise in the shooting industry, uniquely positions them to elevate AirForce and RAW’s presence in the UK and European markets.”
With this partnership, AirForce and Rapid Air Worx, headquartered in Fort Worth, TX, will expand its with shooting enthusiasts across the UK and Europe.
Image courtesy Rapid Air Worx
