With just under three months until Interbike's International Bicycle Expo 2010, Interbike today announced net-sold, square-feet exhibit space at the Sands Convention and Expo Center has surpassed the 2009 show, with only limited amount of exhibit space still available.
Exhibitors from Europe, China and Taiwan have shown increased interest in Interbike's marketplace necessitating the expansion of all of the show's international pavilions for 2010. In addition, the show is welcoming the return of several significant domestic brands to the expo.
“As with any trade event, Interbike has been part of the normal ebb and flow of the bike industry's business needs, marketing plans and the economy,” said Andy Tompkins, Interbike show director.
All of the International Pavilions have increased their booths for Interbike 2010. The China, Italy, Japan and Taiwan areas will each have a larger presence on the show floor, featuring more international manufacturers from their respective countries.
Additionally, key manufacturers, including Advanced Sports, Shimano, Specialized and SRAM, are upsizing their displays.
Several brands such as Santa Cruz, Swobo, and Castelli are returning to Interbike in 2010 following time away from the show to propel their marketing and sales objectives into 2011.
“While we are still huge fans of the OutDoor Demo, indoors is really the best venue for the social part of the business,” said Scott Turner of Santa Cruz Bicycles. “What we missed while being away from the indoor Interbike for the last few years is the ability to see all our dealers, industry partners and media friends in one place at one time. We're excited to have the three extra days in a more relaxed atmosphere to talk about bikes. We are also bringing Swobo brand along with us this year, so there's a lot to talk about!”