Interbike said today that its annual OutDoor Demo at Bootleg Canyon, Nevada, is on schedule to meet or exceed last year’s event. As of release date, the OutDoor Demo has 63,500 of net-sold, square-feet of exhibit space and is continuing to grow as manufacturers submit exhibiting contracts.
“The OutDoor Demo continues to be an important event for manufactures and bicycle retailers,” said Rich Kelly, Interbike’s marketing manager. “Retailers want and need hands-on testing opportunities. The industry continues to introduce a broad range of bikes and accessories for different uses, such as cyclocross and commuting, and OutDoor Demo is the perfect opportunity to demo them all.”
This year’s edition of the OutDoor Demo will be held September 22-23, 2008, and will now include a cyclocross demo loop, prepared by CrossVegas, LLC, with 40cm high barriers interspersed along a 1-kilometer undulating course.
The 2008 Interbike OutDoor Demo expo area is returning to the Bootleg Canyon park, which was improved last year with landscaping and new pavement by Boulder City’s Parks and Recreation.
OutDoor Demo provides retailers from all over North America, international retailers and members of the media the opportunity to test 2009-model bikes and accessories from close to 130 exhibitors.