Interbike and the Health and Fitness Business Expo will be co-located in Las Vegas in September. Nielsen Business Media has decided to combine the shows in one venue this year. Andy Tompkins, show director of both trade shows, said that HFB will be held during the first two days of Interbike, which is held on Sept. 22-23, and occupy three ballrooms at the Venetian, which connects directly to the Sands Convention Center where Interbike is held.
Tompkins said that exhibitors should see increased traffic as a result of crossover buyers, while display costs will come down from nearly $18 per square foot at HFB last year to $15 per square foot this year. Nielsen plans on marketing the shows to independent bike and health and fitness dealers, which will have access to both shows with one badge.
