InSport International has retained Backbone Media of Carbondale, Colorado to manage its public relations efforts. Backbone Media will focus on maintaining InSports high profile in the core running and cycling markets while expanding the brands presence in the fitness, yoga and cross training markets.
“InSport has recently launched a defining rebranding campaign and we are excited to work with their marketing team to reinforce these efforts,” said Nate Simmons, a Partner at Backbone Media. “InSport has an extraordinary heritage, and exceptional 2004 clothing line characterized by fashion -forward colors, innovative designs and broad appeal.”
With 25 years of experience, InSport understands the demands of elite running, cycling, cross-country skiing and other endurance sports. InSports commitment to performance and comfort is evident in the innovation and craftsmanship of its apparel. InSport is known for exceptional customer service and responsiveness to changes in the marketplace. Ninety-five percent of InSports garments are made within the United States, a rare business strategy that enables the company to react quickly and closely manage production quality and timing.
