Adidas signed a partnership agreement with Inrange Golf, the London-based ball tracking company, to produce the staff, player and customer kit collaborations.

Co-founder and Chief Customer Officer Nick Longley said, ā€œIā€™m personally very excited to link up with Adidas. Their strong presence in the game of golf is obvious for everyone to see, but, more importantly, their dedication to the future of the game and introducing a lot of new people to it is where we truly see eye-to-eye.ā€

The announcement follows a series of partnerships for Inrange Golf.

In 2022, the company ran campaigns in collaboration with Red Bull in London, Cobra Puma across the EMEA region and Bushnell Golf in the UK.

The partnership will roll out globally to Inrange Golf partner ranges and at upcoming partner sites in the Netherlands, Australia, Vietnam, Korea, and Canada.