Inov8, the U.K.-based manufacturer of technical footwear, apparel and accessories, appointed two U.S. independent sales agencies to its outdoor, running and sports specialists network.

Joining forces with John Swartz of JMS Enterprises, and incumbent agency Midland Sales, Inov8 “aims to capitalize on their expertise and regional insights to drive growth and strengthen brand engagement across the South, Southwest, Rockies, and Midwest regions of the U.S.”

“We are excited to welcome John and Midland Sales to the Inov8 family,” said company CEO Mike Snell. “Their established track record and understanding of their respective markets make them invaluable additions to our U.S. team. Together, we are poised to reach our ambitious growth targets and better serve our customers.”

JMS Enterprises and John Swartz bring 20-plus years of industry experience working in the outdoor space.

JMS Enterprises is a manufacturer’s rep agency for multiple markets covering the Southern Rockies and South-Central U.S. Other brands in their portfolio have them consistently selling to retailers in the Outdoor, Hunt & Fishing, Sports/Fitness, Cycling, Kayaking, Motor Sports, and Health industries.

“Every partner, regardless of size, is given personal attention,” said John Swartz. “Working as a partner participating in ongoing market strategy allows us to meet the demands of a fast-moving market and deliver greater choice and award-winning service.”

Image courtesy Inov8