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For getting consumers what they want, locally
Omni-channel, omni-channel, omni-channel … it’s been the retail buzzword for 2016 with the fundamental goal of getting consumers the products and services they want through whatever sales channel(s) necessary, and fast. For some, that might mean direct-to-consumer or Amazon.com, but give consumers a quick, convenient and easy tool to find the exact product they want, guaranteed in stock at a local store, and it’s likely they’ll buy it there. Enter Locally.com, helping match local outdoor products to local demand in nearly 450 cities nationwide.
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SGB Magazine Fall Innovators Issue celebrates the ideas changing the way we run, hike or play the game. For the full story please click here.
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