Inner Armour Sports Nutrition has been sold to a new ownership team that includes six-time UFC champion Randy Couture.
IA Distribution Ltd. is the new global license owner of the Inner Armour brand and looks forward to growth by tapping into Couture’s UFC connections and expanding its product distribution within the MMA, WAKO Kickboxing, Test Football Academy, wrestling, amateur sports, and the fitness communities.
The new ownership team also includes industry veterans, including Kevin Mcisaac, with over 25 years experience in the sports nutrition industry, Jennifer Kelly, with more than 20 years experience with international marketing and Paul Dhemi, who has extensive sales experience in the sports nutrition industry in the U.S.
Photo courtesy Inner Armour Sports Nutrition
