Ikor Labs, the Boulder-based producer of recovery-enhancing hemp oil/CBD (cannabidiol) products for endurance athletes, announced the addition of sales veteran Tim Hanifin as director of sales to their expanding team.
Hanifin, a veteran of sales teams in the cycling and outdoor industries, will oversee and coordinate Ikor’s global wholesale business efforts, developing and driving sales through a growing network of independent sales agents. Hanifin and his team will dedicate their time and energy to creating strong brand relationships with specialty retailers across the range of outdoor channels.
Hanifin comes to Ikor with over 20 years of industry experience, leading U.S. sales and operations teams in strategy and execution for a number of leading performance sports brands with a specialty market focus, including: Sugoi, Pearl Izumi, and the original Hind Performance.
“Tim has a proven track record and extensive leadership experience within the endurance sports world,” said Craig Sweeney, co-founder of Ikor Labs. “We are excited to welcome him to the Ikor team and to have him lead this critical phase of accelerating Ikor’s development and scaling our wholesale business.”
Hanifin, too, is looking forward to his new role. “I’m thrilled to be joining the growing Ikor team,” said Hanifin. “The brand’s founders, investors, and world class ambassador athletes all share the vision for the brand and are actively engaged in taking full advantage of the many opportunities for this exciting business. Our hemp oil/CBD products are innovative, of premium quality in formulation and manufacturing process, and deliver valuable benefits to our customers. I am proud to go to market with Ikor, and look forward to building our sales team and working with specialty retailers across the country.”
