In-Shape Health Clubs, an operator of fitness clubs in California, made four strategic internal promotions as part of a company restructure.
CEO Rich Nelsen promoted Francesca Schuler to chief operations officer to integrate marketing and operations into one team. Schuler was most recently the CMO.
“We continuously innovate to create an industry leading club model and a platform for growth,” Nelsen said. “This strategic change will help us create an organization that’s better aligned to support our vision of a member-centric, fitness focused company. One that will inspire our communities to live healthy and happy.”
In the new role, Schuler will manage member experience in more than 70 clubs throughout California. This will include all club teams, operation services, sales, marketing, corporate partnerships and learning and development.
“Ms. Schuler is a strong, motivating leader who drives results while inspiring her team to be the best they can be,” said Nelsen. “She is the perfect person to take In-Shape to the next level as we continue to transform our communities.”
In-Shape also promoted Kris Mulkey to VP of marketing. Mulkey has more than 20 years of marketing experience building brands in multi-unit companies. Most recently Mulkey led In-Shape’s corporate partnership program.
“Ms. Mulkey’s passion for our business, deep experience in building brands in innovative ways, and success building our corporate partnerships program will take the marketing team in a new and exciting direction so we can continue to motivate our communities to stay healthy, fit and happy,” said Schuler.
George Bishop transitions from In-Shape’s area vice president to a newly created role as VP of operations learning and development. Bishop will be responsible for leadership development and training for all the field and club team members.
“Our goal at In-Shape is to make every member’s day better. To do that, we need to invest in our people, and put them first,” explained Schuler. “George is a seasoned operations leader and, in this critical role, will provide the right expertise and focus to build the team of the future.”
Rounding out In-Shape’s restructure is the promotion of Kris Johnson to VP of personal training. He will now be responsible for In-Shape’s personal training team and programs.
“Mr. Johnson’s leadership will enable In-Shape to innovate our personal training offering to help members reach their goals, with a world class, one-on-one experience,” said Nelsen.
Photo courtesy In-Shape
