Implus Footcare, LLC, has created a new Hosiery Division. The creation stems from the companys rapid sales growth under their Sof Sole, Yaktrax and Apara brands.
The Hosiery Divisions focus will be to build sock assortment across multiple Implus brands. In addition, the new division will allow Implus to focus on developing new specialty sock products. Todd Vore, President of Implus, realized the need for a separate division to facilitate Implus expanding sock business. “Over the past few years we have experienced tremendous success with the new performance and comfort socks we have introduced to consumers. Adding this new Hosiery Division will allow us to expand upon the success we have experienced and continue to develop unique and stronger assortments of products for our customers.”
The new division will be lead by Paul Delmonico, VP of sourcing & design and Jeff Wheeler, VP of sales. Combined both men have over 50 years executive experience in the hosiery industry handling marketing, sales, design and development for multiple private and national brands.
“We are delighted to add two industry leaders to our team,” stated Vore. “Paul and Jeff have worked with some of the biggest companies and brands in the hosiery industry and bring a wealth of knowledge and experience to our new division.”