Implus Corp. has acquired Balega Socks, a leading performance sock brand serving the specialty running channel.
In partnering with Implus, Balega’s management team will continue to play an important role in the company and will help to transition and merge the Balega brand into the Implus family of products. They will also target new opportunities for growth and development within the specialty running channel. Bert Pictor, Balega’s founder, will continue as SVP, Chris Bevin will remain as VP of sales, and Tanya Pictor will be the VP of marketing.
Balega, which is the Zulu word meaning, “To Move With Speed,” makes all its socks in a state-of-the-art production facility in Cape Town, South Africa utilizing the best performance yarns manufactured in the U.S. Its U.S. customers are serviced via a distribution facility in Hickory, NC.
“The addition of the Balega brand to the Implus family adds a top level product offering and opens up new channels as we solidify our position in the Specialty Running market,” said Todd Vore, president of Implus. “We’re grateful to have the Balega management team stay on board with our company so that we can benefit from their expertise and they can help us explore new opportunities.”
“Balega is excited to be joining forces with the team at Implus,” said Pictor. “The specialty running channel is changing rapidly and expectations of both retailers and consumers continue to grow. With the operational and logistical resources that Implus provides combined with Balega’s quality, innovative products and established relationships in the channel we have the makings of a great partnership. The essence of what Balega is remains. We will continue to innovate, provide excellent service and give back to the communities in which we operate. It is business as usual, only much better!”
The addition of the Balega brand to Implus is the first brand addition since Berkshire Partners’ investment in Implus in April. Implus' range of brands includes: Sof Sole, Yaktrax, Apara, Airplus, Sneaker Balls, Sof Comfort, Little Hotties, Penguin, Perfect Fitness, ICETrekkers, FitDeck, DryGuy and TriggerPoint.