Implus announced the acquisition of Harbinger. Founded in 1988, Harbinger is a leader in high performance strength and fitness accessories with multiple product lines across gloves, belts, straps, strength training aids, and functional fitness items.
Harbinger’s history of continuous product innovation has created a diverse following of both high performance athletes and general fitness enthusiasts.
With the acquisition, Implus gains a strong and trusted brand in the growing marketplace for strength and functional fitness. Harbinger adds to Implus’ current core fitness offering which includes the Perfect Fitness line of exercise accessories and the TriggerPoint line of wellness and recovery products.
“Implus is committed to products that make a difference in people’s lives,” said Seth Richards, Implus CEO. “Acquiring Harbinger puts Implus in a position to target a broader market within the fitness category in order to grow our customer base and help establish us as one of the leaders in the health and fitness markets.”
“Harbinger is built on a legacy of innovation, performance, and quality,” said David McCrane, Harbinger founder and president. “We've grown from our original WristWrap weightlifting glove to a nationally-known brand with more than 75 fitness products sold at major sporting goods and specialty fitness retailers. Joining Implus gives Harbinger the resources to continue to expand in both product and distribution.”
Harbinger will operate as part of Implus’ portfolio of fitness brands. Implus is majority owned by Berkshire Partners, a Boston-based investment firm. Harbinger represents the second brand addition to the Implus portfolio since Berkshire’s investment in Implus in April.
Robert W. Baird & Co. served as financial advisor to Harbinger for the transaction, while Greenberg Traurig LLP acted as legal counsel to Harbinger. Bryan Cave LLP acted as legal counsel to Implus. Financial terms for the transaction have not been disclosed.
