Imperial, the headwear brand for private and resort golf facilities for seven consecutive years, announced the rebranding of its Peter Millar licensed soft goods division. The division will now operate under Peter Millar Licensing Co., a Division of Imperial.
Under the leadership of PGA of America member Andrew Blatnik, Peter Millar Licensing Co. will continue to offer an extensive range of soft goods accessories, including t-shirts, belts, and key fobs, in close collaboration with Peter Millar.
The company noted in a media release that the “rebranding initiative aims to streamline operations, strengthen product offerings and elevate the high standards of quality and service that both Imperial and Peter Millar embody.”
“This partnership with Imperial allows us to create a more cohesive experience for our customers,” said Todd Martin, president of Peter Millar. “By combining the strengths of both Peter Millar and Imperial, we’re able to offer a seamless, high-quality product assortment that reflects the craftsmanship and values of both brands.”
As part of this rebranding, Imperial will continue to manage, fulfill and invoice orders directly through its dedicated sales and customer service teams.
Image courtesy Peter Millar
