Imperial, the golf headwear brand, hired Jerry Biag in the newly-created role as director of marketing, leading all marketing efforts.

Biag joins Imperial with over 20 years of sales and marketing experience working at Alert Services, PepsiCo (Gatorade, Propel and Quaker Oats) and various marketing agencies executing promotions for clients, including Callaway Golf, McDonalds, Microsoft, and Jim Beam.

Biag said, “I have long admired Imperial as the quintessential golf headwear brand. I’m honored to be part of an iconic company and entrusted with building our marketing capabilities as we continue to grow as an apparel brand.”

Founded in 1916, Imperial has design, marketing, manufacturing, and distribution capabilities, with multiple selling channels, including DTC, golf, corporate, and supply chain. Customers include the U.S. Open, PGA Championship, Open Championship, Ryder Cup, Presidents Cup, and Solheim Cup. Imperial also has manufacturing and licensing relationships with Nike, Peter Millar, Tommy Hilfiger, Vans, Adidas, and other global brands.

Image courtesy Imperial