illumiNITE has named Brian Eppley to the position of Director of Sales & Marketing. Eppley will be responsible for expanding illumiNITE’s growing dealer base and working with its retail partners to help consumers “see” the benefits offered by illumiNITE. Prior to joining illumiNITE, Eppley most recently worked with Saucony and also worked overseas as a marketing consultant to Puma.

“We’re delighted to have Brian join our team,” said Peter Smith, president of illumiNITE®. “We plan to use Brian’s experience with performance brands to increase illumiNITE’s® growing presence in the industry.”

Eppley knows the importance of quality active wear. He is an avid runner and cyclist who is currently training for the upcoming Timberman Sprint Distance Triathlon in Gilford, NH. His goal is to build up to Olympic distance and Half Ironman triathlons.