With the rebranding of IHRSA to the Health & Fitness Association, the trade association for fitness facility operators announced it has rebranded its annual show from IHRSA to The HFA Show.
“The decision on the new name came after an extensive review and feedback process with rebranding experts, members, supplier partners, exhibitors, and association leaders,” HFA President and CEO Liz Clark said. “We wanted to continue to emphasize the connection between the association’s mission to benefit members, their employees, and the industry as a whole, with the long-proven value of our convention to deliver education, networking, and professional development opportunities all under one roof.”
This year’s event theme is “Navigating a New Era of Global Wellness, which the association said, “speaks to not only the event’s rebranding but also the evolution of the health and fitness industry to embrace the mental as well as physical benefits of exercise through membership brick-and-mortar fitness facilities.”
The next HFA Show will be held March 12-14, 2025, at the Mandalay Bay Resort in Las Vegas, NV. IHRSA expects 400 exhibitors to participate in the upcoming HFA Show.
Image courtesy Health & Fitness Association
