iFit, Inc. has acquired Reform RX marking a strategic expansion into the growing Pilates market. The company said the move reinforces its commitment to offering a full-spectrum fitness experience for commercial and at-home use.
Terms of the deal were not disclosed.
Reform RX makes commercial-grade, digitally connected Pilates reformers for studios, gyms, hotels, and businesses in the UK and U.S. With this acquisition, iFit plans to integrate the company’s reformers into its product lineup.
“Pilates has become a cornerstone of modern fitness, offering low-impact, core-focused movement that supports strength, flexibility and balance,” said Kevin Duffy, CEO, iFit. “With the addition of Reform RX, we’re empowering our athletes with even more ways to move, whether they’re building out a studio or working out at home.”
The integration also reportedly includes plans to enhance iFit’s platform with Pilates-based programming, led by certified instructors and designed to complement users’ broader fitness goals.
“This partnership marks a new era, not just for Reform RX, but for the evolution of Pilates itself,” offered ReformRX Founder Yvie McGaffin. “We’ve reimagined what’s possible when technology meets intention, creating experiences that deepen the mind-body connection and empower people to move with purpose. Together with iFit, we’re shaping a future where movement becomes more intelligent, more intuitive and profoundly transformative, supporting clients not just in fitness but in lifelong health and well-being.”
The company will announce more details on product availability and future Pilates offerings in the coming months.
Image courtesy iFit, Inc.
