IFit, the parent of NordicTrack and Proform and its IFit-connected fitness streaming platform, hired Andy Donkin, former chief marketing officer of Alexa Auto at Amazon, as IFit’s chief customer officer.
Donkin is a 20-year veteran of marketing, e-commerce, sports marketing, digital subscription experience, and business building across the content streaming, travel, gaming, and consumer goods industries. Donkin spent over nine years with Amazon as Alexa Auto’s chief marketing officer, head of global marketing, Prime Video and head of global brand and mass marketing.
Donkin will oversee IFit’s marketing, creative, content and e-commerce functions across its fitness brands to evolve the customer experience and increase platform awareness. With extensive digital and brand marketing experience, Donkin will be instrumental to IFit’s continued growth in the fitness industry.
Marc Magliacano, IFit Board of Directors and a Managing Partner at L Catterton, said, “We are excited and privileged to announce the hiring of Andy Donkin as IFit’s chief customer officer. Andy has exceptional marketing, direct-to-consumer and subscription leadership experience. As we continue to embark on the next chapter at IFit, Andy will be instrumental in championing critical initiatives to deliver to our members and customers an engaging and rewarding experience with proven results. Broadening IFit’s reach to millions of fitness consumers showcasing our proprietary and distinctive content created by some of the world’s greatest athletes is just one area where Andy will accelerate growth.”
Donkin is the latest addition to IFit’s leadership team, joining Dale R. Gerard, who took on the role of CFO in June 2022. Gerard came to IFit after twelve years with Vivint Smart Home, where he most recently served as CFO. Gerard has over 25 years of expertise in finance, treasury and operations.
