Iconix International, Inc., which secured the North American rights to the Pony in 2015 for $37 million, has acquired the rights to the sneaker brand worldwide except in China and Taiwan.
Terms of the deal with Symphony Holdings were not disclosed. In China and Taiwan, the Pony brand is still controlled by a third party.
“Sports remains a key focal point of our portfolio and Pony, with its strong brand recognition and rich heritage in both sport and fashion has significant potential for global growth,” said Bob Galvin, chief executive officer of Iconix. “We look forward to evolving the brand to introduce it to a new generation, while also connecting with consumers that already value its heritage. In addition, Pony will be celebrating its 50th anniversary later this year with a very exciting relaunch of the brand with our partners around the world.”
Cheng Tun Nei, chairman and CEO of Symphony, said: “The group is delighted to collaborate with Iconix once again on the Pony brand through the sale of its global trademarks. At the same time, we will mobilize our resources to manage Pony’s business in the Asia Pacific region through a joint venture set up.”
Iconix, which went private in a deal with Lancer Capital in 2021, is a brand management company. Owned brands include Candie’s, Bongo, Joe Boxer, Rampage, Mudd, Mossimo, London Fog, Ocean Pacific, Danskin, Rocawear, Cannon, Royal Velvet, Fieldcrest, Charisma, Starter, Waverly, Zoo York, Umbro, Lee Cooper, Ecko Unltd., Marc Ecko, Artful Dodger, And Hydraulic. In addition, Iconix owns interests in The Material Girl, Ed Hardy, Truth Or Dare, Modern Amusement, Buffalo and Pony
