Iconix Brand Group Inc. has signed a new three-year licensing agreement with Genesco, Inc. to be the exclusive U.S. and Canadian footwear licensee for Starter.

The deal includes a three-year renewal option, which would extend the partnership through December 31, 2027.

Genesco operates a number of retail chains, including Journeys, Schuh and Johnston & Murphy. It also makes footwear on a wholesale basis under Johnston & Murphy and Togast and through licenses under Dockers, Levi’s and Bass.

“Genesco is the perfect partner to help Iconix further grow and maximize the Starter brand,” said Robert Galvin, CEO, president, and a member of the board of directors at Iconix Brand Group, Inc. “Starter has been part of the sports and fashion landscape for almost five decades and as we celebrate our 50th Anniversary, entering the footwear market will allow us to capitalize on the growing consumer demand for heritage brands.”

Genesco will design and manufacture the Starter brand footwear for men, women and kids with MSRPs ranging from $49 to $150. The new line of footwear is planned to launch in sports and shoe specialty stores by Spring 2022.

“We are excited to partner with Iconix on the Starter brand,” said Andy Gilbert, president, Genesco Licensed Brands. “Starter’s authentic sports positioning, combined with its affiliation with all major Pro and College sports leagues, created a tremendous platform for the extension into footwear.”

Photo courtesy Starter