Iconix Brand Group, Inc. was awarded the Wal-Mart “Big Bet” Award, for the successful launch of the company's Op brand and the re-launch of the company's Starter and Danskin Now brands.

The “Big Bet” Award was bestowed upon Iconix for successfully leveraging its opportunities with Wal-Mart at Wal-Mart's Annual Apparel Summit where the “Suppliers of the Year” Awards are granted.

The “Big Bet” was presented to Neil Cole, Chairman and CEO of Iconix, by the Senior Vice President and GM of Apparel, Dottie Mattison and Executive Vice President and Chief Merchandising Officer, John Fleming, of Wal-Mart Stores. 

Op, Starter and Danskin Now have Direct-to-Retail licenses in place with Wal-Mart and are available nationwide.  In addition, the brands have recently begun rolling out to Wal-Mart international stores, including Canada and Mexico. 

Neil Cole, Chairman and CEO of Iconix commented, “We are honored to receive the 'Big Bet' Award.  Wal-Mart is a terrific partner and we look forward to continuing our successful relationship with the Wal-Mart team.  Receiving the 'Big Bet' Award from the world's largest retailer is a wonderful accolade and a testament to the collaborative nature between the product, brand management and marketing teams of the two companies.”