Icebug USA has hired Stocking Mountain Trading Company to manage sales in Colorado, Utah, Idaho, Montana, New Mexico, North Dakota and South Dakota.

Based in South Jordan, UT, Stocking Mountain Trading Company is headed by J.J Stocking. Since its founding in 2007, the sales agency has established a reputation for building successful partnerships between brands, specialty retailers and organizations in their region through marketing,  promotional activities, consumer events, and educating retail partners through clinics and training events.

“We are excited to welcome the Stocking Mountain Trading Company to the Icebug Team,” said Evan Wert, Icebug USA president, which represents the Swedish footwear brand in the U.S. “Their expertise in footwear and accessories align incredibly well with Icebug, and we believe they are the right fit to continue to build our sales.”

“Icebug is a great partner for our team and territory,” said JJ Stocking, president, Stocking Mountain Trading Co. “The traction story really resonates with our retailers and consumers. The line incorporates function, comfort and eye catching style, with something for everyone who goes outside, especially during our long winters.”