Icebug, a Swedish footwear brand founded in 2001, expanded their sales representation with the hiring of the Marty Byer Group, covering the Mid-Atlantic.
Located in Potomac, MD, Marty Byer Group has sales experience in the outdoor and healthy lifestyle categories. Working with companies such as Kavu, Picky Bars and Aquamira, Byer has a history in the endurance sports industry and has had success working with up-and-coming brands.
“As an active trail and roadrunner,” stated Byer, “I am looking forward to expanding Icebug’s presence in the sports industry, and specifically building their Obstacle Course Racing presence in the Mid-Atlantic.”
“We are excited to have Marty join the Icebug team,” said Evan Wert, president at Icebug USA. “His deep experience in the Mid-Atlantic region and passion for developing emerging brands will enable us to build long term relationships and effectively tell the brand story at the retail and race levels.”
