Icebreaker has hired Diamond Sports Inc. as the sales rep agency for the Northeast region of the United States. Diamond Sports’ two principals Al Diamond of New Paltz, New York and Erik Mushial of Portland, Maine will be driving the sales efforts for Icebreaker’s continued growth in the area. Diamond and Mushial bring over 20 years of combined outdoor industry sales experience and an established sales network throughout the Northeast.

Icebreaker USA’s National Sales Manager Greg McRoberts sees Diamond and Mushial as the ideal choice to continue the momentum Icebreaker is gaining across the country and specifically in the Northeast. “Both Al and Erik have a proven reputation for taking brands to the next level. They are a perfect fit to represent Icebreaker, as our brand continues to grow season after season,” said McRoberts. “Not only are they the right choice professionally, but personally as well. They are both avid climbers and outdoor enthusiasts, and live the lifestyle that Icebreaker and its native New Zealand represent.”