Icebreaker, which is owned by VF Corp., released the fourth installment of its annual Transparency Report focused on its plastic-free initiative.
The report shows that in 2021, 91 percent of the company’s total fiber composition is in merino or plant-based, with 65 percent more styles (versus 2020) being made with 100 percent merino or plant-based fibers.
In 2021, Icebreaker forecasted to sell over 1.3 million units of 100 percent merino or plant-based apparel.
“Like many consumers around the world, we found ourselves facing the creep of plastic into our lives and our product line. So, in 2019 we made a bold commitment,” said Jan Van Mossevelde, brand president, Icebreaker. “By 2023, our aim is for all our clothing to be made from merino wool or plant-based fibers. For the very small amount of petrochemical synthetics that cannot be removed, we’re working on alternatives, including using bio-based fibers for now.”
Photo courtesy Icebreaker
