Icebreaker said Bragg-Curtis will be representing the brand in the Northeast territory, effective immediately.

John Bragg, Suzi Curtis, and Kristen Elechko will be covering the sales region for Icebreaker, servicing the brand’s existing sales network and establishing new opportunities for Icebreaker merino apparel in outdoor, snow sports and specialty boutiques.

As a climbing pioneer, Bragg has put up first ascents nationwide and has been an outdoor rep for over 25 years. Curtis and Bragg joined forces in 2002, making their sales partnership official after four years of tackling the Northeast. Elechko was a welcome addition over the last two years, bringing knowledge of key accounts and a long history of retail sales, ordering, distribution, and rep experience to the team.

“We’re excited about the focus, experience, and growth that Bragg-Curtis can bring our retail partners and our brand in this territory,” said Russ Hopcus, President of Icebreaker USA. “Icebreaker is so widely received nationwide, and the Northeast represents a great growth opportunity for us and for our dealers.”