Icebreaker said Bragg-Curtis will be representing the brand in the Northeast territory, effective immediately.
As a climbing pioneer, Bragg has put up first ascents nationwide and has been an outdoor rep for over 25 years. Curtis and Bragg joined forces in 2002, making their sales partnership official after four years of tackling the Northeast. Elechko was a welcome addition over the last two years, bringing knowledge of key accounts and a long history of retail sales, ordering, distribution, and rep experience to the team.
“Were excited about the focus, experience, and growth that Bragg-Curtis can bring our retail partners and our brand in this territory,” said Russ Hopcus, President of Icebreaker USA. “Icebreaker is so widely received nationwide, and the Northeast represents a great growth opportunity for us and for our dealers.”