Icebreaker is partnering with the Honda Ski Tour, a series of four skiing competitions and alpine festivals, which kicked off in Sun Valley, Idaho, from Thursday, January 11th through Monday, January 15th.

The Honda Ski Tour will also hit Breckenridge and Aspen/Snowmass, Colorado in February, and Squaw Valley, California, in March. Icebreaker will be welcoming Ski Tour participants at each tour stop with an invitational lounge party celebrating the Icebreaker lifestyle with warm merino layering, Kiwi-style refreshments, award-winning New Zealand wines, and live music mixed on-site.

“With the ski tour kicking off in the hometown of Icebreaker USA, and the excitement that it’s bringing to skiing and snow sports this winter, we saw immediate synergy in partnering for all four events,” said Deb Boswell, US Marketing Manager for Icebreaker.

The Ski Tour will feature an international field of world-class athletes, each having equal opportunity to win the single largest payout in the sport-$125,000 each weekend. Athletes confirmed for the tour include Olympians Daron Rahlves, Eric Schlopy, and Reggie Crist and X Games medalists Tanner Hall, CR Johnson, Simon Dumont, and Zach Crist.