Ibex Extends Sales Representation Across Pacific Northwest And Central U.S.

Ibex reported that it hired PlayNorthwest to represent the brand in the Pacific Northwest, while Split Rock Sales will cover the Central U.S.

Patricia Lenz of PlayNorthwest and staff will represent Ibex in Washington, Oregon, Idaho, Montana, and Alaska in the Pacific Northwest. “Ibex is the quintessential mountain town merino brand…we look forward to being a part of the Ibex team and working with our retailers to help them fall in love with Ibex once again.”

Luke Olson of Split Rock Sales said, “We are excited to partner with Ibex, a pioneer merino brand in the industry. Under new ownership, Ibex is poised to bring a technical brand of merino back to the industry. We’re thrilled to be able to bring classics like Shak and Woollies to our retailers, along with some revolutionary new fabrics that will redefine the category.”

In an ongoing effort to enter new markets, Ibex has added sales representation throughout the U.S. with coverage throughout the Intermountain West, Northeast, South Central, Pacific Northwest, and Central U.S. regions.