Ibex has partnered with two new sales agencies to manage sales in the Northeast and the South Central U.S.
- Mark Roadarmel Sales will work the New York, New Jersey, Pennsylvania, and New England states. “Ibex is one of the premier Merino wool brands in the industry and is well known by New Englanders for both its style and performance. I’m looking forward to working with Ibex and relaunching this iconic brand in the New England area where it all started,” said John Roadarmel
- Eddie Terrell, Terrell Sports Group, lead sales representation in Texas, Oklahoma, Kansas, Missouri, Arkansas, and Louisiana. “We are very excited to have Ibex wool in our portfolio of brands and look forward to bringing this iconic name to the region,” said Terrell.
Black Dog Sales Group will continue to lead sales in the Rockies and Intermountain West.
Ibex, acquired by New York-based investor group Flour Fund in 2018, is adding sales representation in the U.S. to support its growth objectives.
Brian Roberts, who leads global business development at Flour Brands, said, “I’ve worked with both John and Eddie on other brands in the past and they have a proven track record of success. Both excel at pioneering brands, and, though Ibex is 22 years in the making, we’ll be treating this as a pioneering effort to gain market share once again.”
