I/O Bio, a rapidly growing wool-clothing company, has made some staff additions and promotions over the past several months.
After having worn every hat at IO BIO over the past two plus years, the most recent being the General Manager, Greg McRoberts has been named president of global sales and operations. Greg’s task is simple: grow the business responsibly, sustainably and continue the fun-hog lifestyle that keeps the brand culture alive and well.
Adding to the growing IO BIO family in Boise, ID is Heidi Williamson. Heidi has been hired to take on the enormous task of heading up the Dealer Services department, as well as managing the Pro Purchase Program. Heidi has a rich history in the outdoor and action-sports industry and has proven herself as a rock-star over and over again.
Kareen Falls is yet another addition to the IO BIO team, and is managing the financial team of the business globally. Kareen has been growing her own financial business over the past ten years and IO BIO is lucky to have her on-board.
“Finding the right people is the key to running a successful business. Heidi and Kareen have that passionate rock-star status every business strives to find,” said newly crowned President Greg McRoberts.
I/O Bio's collections are built on the core of modern mountain culture fused with urban art, music, modern design and fashion to create classic and timeless pieces.
