I/O Bio Merino named new reps to bolster their sales force in the Northwest and North East.  

Cascade Associates- Jeff Boon, Adam Gossett and Alyssa Meredith will represent I/O BIO across the Northwest (AK, ID, OR, MT, WA).  Nor’Easter Group- Neil and Paige Totman and Rene Kane will spread I/O BIO’s unique style throughout the North East (CT, MA, NH, NJ, NY, VT).

I/O BIO Sales Director, Tim Kelley, relates, “These two teams were chosen for their ability to sell I/O BIO into diverse markets, including: Outdoor, Bike, Ski, Run, Yoga, etc.  Their brand portfolio and  background makes them the ideal fit.”