Hyperice hired Andy Miguel, who spent nearly two decades with Nike, as head of marketing, leading its go-to-market global strategy, partnerships, digital marketing, retail activations, brand experiences, public relations, media, brand, and content strategy.
At Nike, Miguel worked in multiple roles, as head of marketing overseeing the Jordan Brand, relaunching its women’s line, elevating Nike’s community focus through its UNITE campaign, and creating collaborations with Marvel (Air Jordan 1 Spider-Verse), Off-White, Union Los Angeles, and Travis Scott.
“We are thrilled to add Andy Miguel to the leadership team at Hyperice. Andy’s laser-focused consumer marketing experience is exactly what we need to sustain our position as the authority on global high-performance wellness,” said Jim Huether, CEO of Hyperice. “Andy’s ability to always put the consumer first will be invaluable as we become further entrenched with our key audiences globally and help them understand the value in building proactive, healthy habits to move better throughout their lives.”
Before working on the Jordan Brand, Miguel oversaw marketing for the Kobe Bryant line, where he helped revive the brand and oversaw collaborations with Transformers (Hasbro), the Bruce Lee Foundation, and Aston Martin. He also led marketing campaigns for ten NBA All-Star Games, three Olympics, and five Super Bowls, and, in addition to Michael Jordan and Kobe Bryant, signature shoe launches of LeBron James, Kevin Durant, Calvin Johnson Jr., and Zion Williamson, leading marketing efforts for Nike Training, Nike Basketball and Nike Football.
“Hyperice is a brand I have been familiar with for a long time, from the early origin stories with Kobe Bryant being the first athlete to use the product on a professional sideline,” said Miguel. “Kobe introduced me to Hyperice Founder Anthony Katz nearly 15 years ago, as he believed in the brand’s mission to support athletes by giving them a competitive edge. It is my honor to join the team as we look to help make improved movement and recovery a practice in every household.”
