Hyperice, the maker of percussion, vibration and compression devices, announced the creation of its Human Health division. The division will provide non-invasive wellness solutions for active and retired military, workplaces and healthcare providers.
The new division enables Hyperice to offer its award-winning technology to a variety of different sectors, to highlight the prevention, wellness, and rehabilitation benefits these recovery products provide.
“At Hyperice, we want to transform healthcare by providing individuals with non-invasive technology and guidance to prioritize their own health and wellness,” said Jim Huether, CEO of Hyperice. “The launch of our new Human Health division accelerates our efforts in the medical and military spaces to help the most deserving individuals reach their wellness goals. Our mission to help everyone on earth move better and live better continues.”
The announcement follows Hyperice’s recent acquisition of NormaTec, known for its pneumatic compression systems used in the fitness, sports performance, and medical spaces. Hyperice will be offering its comprehensive suite of wellness technology, as well as leveraging the team’s expertise in the medical industry, to reach a market outside of performance and recovery.
Hyperice is expanding its business to make recovery and wellness more accessible to new market segments including Veterans Affairs, Department of Defense, Healthcare, Business to Government, Specialized Medical Treatment Communities, Worker’s Compensation, and more. The program is expected to help these organizations treat injuries where appropriate, as well as with prevention and pain management.
More information is available here.
Photo courtesy Hyperice