Lifestyle brand Hypebeast has collaborated with Jun Co, an apparel and lifestyle creation company, to launch the first Hypegolf store in Sarugaku-Cho Shibuya-ku, Tokyo, Japan.
Situated at the heart of Daikanyama, Tokyo’s fashion-forward district, the flagship serves to complement the existed Hypegolf e-commerce platform and accompanying online community.
The store has two floors and 900 square feet of retail space. It offers a variety of golf accessories from top sportswear and lifestyle companies, including Hookedgolf, Cavy, No 33, and The Original Tee Pick, as well as the unisex Hypegolf line. The location will also include the first Hypebeans cafe in Japan.
“Jun Co., Ltd has close to 50 years of experience in the field of golf, and I am excited to partner with them to launch our first-ever Hypegolf store in Japan. Complementing our well-established Hypegolf online community and e-commerce platform, we want to bridge our online cultural hub with an immersive offline experience to discover the joy of golf at our newest Hypegolf and Hypebeans location in Japan,” said Kevin Ma, CEO and founder.
“We are very pleased to partner with Hypebeast to expand its Hypegolf business in Japan. Since the launch of Hypegolf’s Instagram, we have been fascinated by the brand’s innovative perspective and cutting-edge ability to communicate a sense of respect for classic golf rather than just street-style golf. We are committed to working with Hypebeast to create a new golf culture by utilizing JUN’s brand management and retail development skills,” said Susumu Sasaki, founder and chairman, Jun Co., Ltd.
