Hydrow announced that stand-up comedian and actor, Kevin Hart, is joining the connected-rowing brand as creative director.
Hart will support Hydrow across a variety of platforms, including content, advertising and social media. He will also host a monthly row for Hydrow members where he’ll workout and personally engage with the community. Users will see him on the leaderboard under “HustleHart” and also hear him during these monthly rows.
“Hydrow has successfully kicked in-home fitness up a notch with its incredible experience,” said Hart. “Far from a boring workout, I’m dripping in sweat within minutes and use more muscles in less time compared to other machines. Hydrow is next level and I’m proud to be a part of a brand that is positioned to revolutionize the connected fitness industry.”
“Kevin Hart brings a dynamic approach to Hydrow, and we can’t wait to tap into his innovative ideas as we continue to expand our brand,” said Bruce Smith, Founder & CEO of Hydrow. “Rowing has a reputation of being an elitist sport, however, our goal is to shatter that mindset and make it accessible for everyone. We’re looking forward to working alongside Mr. Hart to evolve the perception.”
Photo courtesy Kevin Hart/Hydrow