Hydrow announced that Gretchen Saegh-Fleming has been named chief commercial officer. Saegh-Fleming will join from L’Oréal USA where she was chief marketing officer for over two years.
In the newly created role, Saegh-Fleming will oversee \commercial aspects of the business, developing an omnichannel strategy and lead Hydrow’s sales and marketing efforts to maximize customer acquisition, retention and profitability. She will continue to nurture the brand and marketing plans to accelerate its eCommerce business.
“Gretchen is a powerhouse when it comes to her approach to customer experience and rapid growth,” said Bruce Smith, CEO and founder of Hydrow. “Not only are we delivering a unique fitness experience with unparalleled results, but also one that’s inclusive and driven by our passionate team. Gretchen possesses that passion and creativity that’s core to Hydrow’s DNA, and we feel honored to have someone of her caliber join the executive team.”
“The opportunity to build a digitally-native brand and to be a part of Hydrow’s hyper-growth was something I couldn’t pass up. Hydrow is redefining fitness and wellness while bringing the outdoors into consumer’s homes and providing a much-needed source of connection,” said Saegh-Fleming. “As a lifelong athlete who is also passionate about accelerating brands via digital, this role couldn’t be more of a perfect fit. I am thrilled to be a part of the catalytic team that will grow Hydrow into a billion-dollar brand.”
Photo courtesy Hydrow
