Hydro Flask, the manufacturer of insulated stainless steel flasks and a Helen of Troy Limited (NASDAQ, HELE) company, today announced the global partnership with The World Surf League (WSL) as the official water bottle and drinkware of the WSL.

The partnership extends through 2022 and will see Hydro Flask activating at WSL events in the United States, Australia and France. Hydro Flask will offer customized products at fan activations and fan giveaways with donations to non-profit organizations as well as branded hydration stations to promote the elimination of single-use plastic water bottles.

“WSL and Hydro Flask share a passion for sustainability, exploration and innovation which makes them an ideal partner,” said Cherie Cohen, WSL chief revenue officer. “Our partnership with Hydro Flask has been very successful in supporting our community’s active lifestyle and encouraging more environmentally conscious behavior. We are thrilled to see the relationship grow globally in 2020 and beyond. Together we will have a positive impact in the world.”

“Hydro Flask’s partnership with the WSL is a perfect alignment of our values in promoting happier, healthier and more sustainable lives outdoors —not just in North America, but for people everywhere,” said Larry Witt, president of Housewares at Helen of Troy. “As Hydro Flask continues to expand as a truly global lifestyle brand, we remain deeply committed to helping eliminate the wave of single-use plastic waste and are excited to team up to spread this message across the WSL’s worldwide community of athletes and fans.”

WSL is committed to reducing the use of single-serve plastics at its events and cultivating a more sustainable planet. Sharing this goal with WSL, Hydro Flask’s expanded partnership will work to provide products and education to event staff, athletes and crew globally.

Hydro Flask is also the presenting partner of WSL Studio’s series Brilliant Corners, an adventure series with former Longboard Champion Sam Bleakley chronicling his surfing adventures while exploring various corners of the world.

Hydro Flask will kick off its new activations with the WSL in Australia at the Corona Open Gold Coast, the first stop on the 2020 WSL Championship Tour, which opens on March 26 and runs through April 5, 2020.

Photo courtesy Hydro Flask x World Surf League