Hydro Flask unveiled the makeup of its first-ever Influencer Program, which uses a team of athletes, photographers, artists and adventurers to help launch the brand's #UnexpectedRefreshment campaign and promote the brand’s mission and core values.
The team’s key influencers include: snowboarding legend Jeremy Jones; yogi Kathryn Budig; big wave surfer Ian Walsh; surfer and filmmaker Cyrus Sutton; and climber Alex Johnson. Additional influencers include: Idle Theory Bus (James and Rachel Campbell); Camp Illustrated (Matt McAdow); Mark McInnis; Leo Jenkins; Rachel Moore; Perrin James; Sterling Taylor; Annika Bauer and Nate Wyeth.
“We excited to welcome these Influencers into the Hydro Flask family,” said Hydro Flask PR and Communications Manager Lucas Alberg. “These individuals embody the same refreshingly bold approach to life that we do as a brand. We look forward to sharing our combined love for an active, adventurous life with our customers.”
As part of the #UnexpectedRefreshment campaign, Hydro Flask is encouraging all fans to share the places and adventures they experience while using Hydro Flask products. Whether it’s the in-between adventure moments of sipping coffee over the kitchen table while pouring over maps or celebrating a post-hike view with fresh craft beer, Hydro Flask delivers pure refreshment no matter where you are.
“I’m a huge fan of Hydro Flask and it's a product I use every day, so it was an easy decision to join the team,” said Jeremy Jones, big mountain snowboarder and founder of Jones Snowboards. “Whether I’m running around town in-between projects at the office, or out of country on an expedition, my Hydro Flask is always with me.”
Since its beginning in 2009, Hydro Flask has exploded to become the fastest-growing hydration company in the United States. With its dedication to insulated products and uniquely refreshing consumer experiences, Hydro Flask continues to maintain its position as the number one insulated hydration brand.
Influencer Team Members
Jeremy Jones is one of the most recognizable names in snowboarding. The legendary big mountain snowboarder is the founder of Jones Snowboards and Protect Our Winters, a non-profit organization that brings awareness to global climate change. He also starred in the “Deeper”, “Further”, and “Higher” trilogy, as well as numerous other snowboarding films.
Kathryn Budig is an internationally celebrated yoga instructor, food blogger, dog lover, and author of Aim True, a book about loving your body and nourishing your spirit. She is also an Under Armour athlete and contributor to Women’s Health Magazine.
Ian Walsh, pictured to the right, is a free surfer and Red Bull-sponsored big wave rider who was surfing Jaws, Maui’s biggest surf break, by the age of 16. He has starred in numerous surfing films, and earned a reputation as one of the most daring big wave surfers in the world.
Cyrus Sutton is a noted California surfer, REEF ambassador, photographer and film¬maker. The Emmy Award winning director is also the creator of Korduroy TV and a pioneer of the van life movement. In 2010, he released the independent surf film, “Stoked and Broke” and is currently wrapping up his most recent documentary called, “Island Earth”.
Alex Johnson, shown hanging out to the left, is a professional climber that has made history several times over, including being the first American to win a Bouldering World Cup on home turf. She’s reached further heights with an impressive resume of iconic first female ascents, including Clear Blue Skies in Colorado and Book of Nightmares in Red Rock.
Hydro Flask is the award-winning global leader in high-performance, insulated stainless steel flasks. Founded in 2009 in beautiful Bend, OR the company uses Pro Grade 18/8 stainless steel and the company’s Temp Shield Insulation, to make Hydro Flask food and beverage flasks that are BPA-free, recyclable, and backed by a lifetime warranty. Through its charitable arm, 5% Back, consumers can allocate a portion of the net profit of their purchase to a charity of their choosing.
