Hydro Flask will introduce its Spring ’16 European line at the OutDoor Show in Friedrichshafen, Germany next week as part of a plan to penetrate the European market next year.
The Oregon company, which already distributes its insulated stainless steel bottles and containers in the United Kingdom, will use the show to feature TempShield, which ensures that its containers maintain temperature for hours. Hydro Flask will also introduce its insulated Flex Cap. Available in April 2016, the Flex Cap features Honeycomb Insulation to lock in temperature longer, and the flexible TPE strap and integrated stainless steel pivots keep the bottle perfectly balanced and comfortable to transport no matter the terrain.
“We’re very excited to be introducing our products and technologies at Friedrichshafen,” said Mike Wallenfels, Hydro Flask Vice President of Worldwide Sales. “Hydro Flask has been on a mission to save the world from lukewarm and one way in which we do this is through continued innovation.”
Hydro Flask has been recognized as one of the fastest growing hydration companies in the United States after posting unit and revenue growth of more than 200 percent over the past two years. The company says data show it is the number one insulated and third overall hydration brand in the United States, where its products are sold in the Outdoor, Natural Food, Coffee and Beer channels. Hydro Flask is a member of the Inc. 500 List of Fastest-Growing Private Companies in America.
Founded in 2009 in beautiful Bend, OR, Hydro Flask builds its food and beverage flasks from the highest quality 18/8 stainless steel, which makes them BPA-free and recyclable. They are also backed by a lifetime warranty.
