Hydro Flask has partnered with independent musicians Dave Depper of Death Cab for Cutie, and folk singer-songwriter Laura Gibson to release the original single, “Let’s Go!” Hydro Flask will donate $1 for every song stream, up to $10,000, to support the National Park Foundation’s efforts to protect and preserve our National Parks.
The song began streaming through Spotify and Apple Music on Friday, March 15.
“We’re beyond excited to release this song with Dave and Laura, two artists we love,“ said Yiorgos Makris, director of marketing at Hydro Flask. “The Let’s Go! song is a reflection of their connection to the outdoors, as well as our consumers. We hope people enjoy the single and will stream to support the important work of the National Park Foundation in preserving our parks and green spaces.”
Along with the release of the song, Hydro Flask also launched a new brand film featuring the song as a backing track, and a short “Making of the Song” video featuring behind-the-scenes footage from the recording studio. Fans can view both films on Hydro Flask’s YouTube channel at https://www.youtube.com/user/hydroflask.
The new “Let’s Go!” campaign launches as Hydro Flask has moved beyond vacuum insulated products with the introduction last year of its Unbound Series coolers line. The Journey Series insulated hydration packs for mountain bikers and hikers arrives later this spring.
“The launch of our new Let’s Go! brand campaign is an invitation to the joyful, active lifestyle that Hydro Flask is driven to inspire,” said Phyllis Grove, Hydro Flask vice president of marketing. “Hydro Flask continues to expand our product offerings and our brand presence and we’re excited to be releasing this song and brand video for consumers to enjoy.”