Hydro Flask, an insulated stainless steel flask manufacturer now in the Housewares segment of Helen of Troy Ltd. (NASDAQ, NM: HELE), launched My Hydro, a bottle customization program.
Beginning Monday, October 3, consumers can visit myhydro.hydroflask.com to create a customized Hydro Flask. The My Hydro collection includes seven bottle sizes. Consumers can select from more than 183,000 color combinations by choosing one of 14 colors for the strap, cap, bottle and silicone boot.
“We’re excited to launch this first-of-its-kind bottle customization program,” said Hydro Flask VP of product David Visnack. “Consumers can now build their own unique Hydro Flask through color combinations that resonate with them individually, creating a bottle that expresses their style and inspires them in their daily activities.”
Hydro Flask was founded in 2009 in Bend, OR. Helen of Troy Ltd. is a global consumer products company offering solutions through a portfolio of brands.
