Hydro Flask, a Helen of Troy Limited brand, is expanding its global presence in the Latin American market through distributor arrangements.
Hydro Flask launched in Uruguay at the end of 2019, expanded into Mexico in early 2020 and has now entered Argentina, Bolivia and Paraguay in early 2021. This regional expansion occurs via relationships with Gubrand, Alta Vertical, JMC Group, NICX, and Optima SA. Key channels include outdoor, active lifestyle, sporting goods, coffee/tea, and online.
“We’re excited to join forces with experienced local partners to support retailers in these markets that we hope will help us achieve long-term success in the region, furthering Hydro Flask’s continued growth as a truly global lifestyle brand,” said Mike Wallenfels, SVP Global Sales, Housewares Division at Helen of Troy. “This expansion is another step forward in our mission to fuel happier, healthier and more sustainable lives for people everywhere. We are proud to be opening doors for active consumers within the Latin American region to enrich their outdoor experiences with Hydro Flask’s superior performance and lifetime durability.”
Photo courtesy Hydro Flask
