Hurley collaborated with world champion surfer Carissa Moore to create a line of high-performance swimwear.
The surf apparel and accessories brand adapted key insights from Nike’s Innovation Team, utilizing their research around sports bras to create a made-for-women product line.
“It was exciting to work alongside the Hurley design team developing an in-water performance product that addressed my needs,” said Moore.
Specifically, Moore requested a suit that would stay put in the roughest conditions. Each top has strategically placed fixed straps, with lightweight and removable waterproof bra cups and stabilizers for support. The bottoms feature many of the same designs, including non-adjustable straps around the hips and contoured cuts.
The line includes three styles of tops and bottoms that can stand alone or be used in a bikini quiver that adapts depending on the activity.
“One of the things I love most about Hurley’s new women’s line is the different styles available for a wide range of body types and fitness levels that perform well for any water activity — there’s something here for every active woman,” said Moore.
Photo courtesy Hurley