New Jersey Nets All-Star Guard Jason Kidd recently signed a two-year extension on his endorsement deal with Huffy Sports, a longtime NBA licensee and world-renowned sporting goods company. Under terms of the agreement, Kidd will continue to serve as Huffy Sports’ official spokesperson and endorse the company’s NBA-licensed products through the 2004-05 season.

Kidd, the point guard for the defending NBA Eastern Conference Champions, will continue to be featured in promotions and advertisements for Huffy Sports’ complete line of NBA-licensed products. The product line includes portable and in-ground basketball systems, backboard and rim combination units, sports tables and youth basketball systems.

“Jason has been a wonderful addition to the Huffy Sports family,” said Patrick Ehren, vice president of sales and marketing for Huffy Sports. “His dedication, leadership and outstanding performance on the basketball court have made him a fan favorite and the ideal spokesperson for our products.”