Skate and streetwear brand HUF Worldwide LLC has appointed former Volcom executive Eddie Miyoshi as the company’s new CEO.

The company is excited to welcome Miyoshi, a highly accomplished industry veteran with many years’ experience at Volcom, to lead the company through its next phase of global expansion and revenue growth.

“HUF is at an exciting inflection point in its history with so much universal interest in streetwear and skate” said Shinichi Uetadani, president of HUF’s parent company TSI Holdings Co. Ltd.

“This is an ideal time for Eddie, with all of his international streetwear experience, to take the helm and lead HUF to what we believe is its extraordinary potential. HUF is ready to compete on the world stage, and Eddie is the right person to lead the way.”

Miyoshi, who spent the past seven years as president of Volcom Japan and served as Volcom’s global head of culture, said, “HUF is an amazing brand with a rich history and an incredible story to tell.

“There is a great team of creative and talented individuals at the company, and I am excited and honored to work with Keith, TSI and the whole HUF Worldwide family. Together we will help HUF realize its full potential both in the U.S. and abroad, and I greatly look forward to working with the team to have fun and achieve great success.”