Hotlines, the B2B distributor owned by Signa Sports United North America, launched in North America, with its headquarters in Park City, UT, to serve the U.S. bike market by offering a wide range of Nukeproof products. The company reported it plans to expand into a full assortment of components and accessories for the cycling market.
Established over 20 years ago in Southwest England, Hotlines distributes bicycles, parts and accessories to European retailers.
“We’re absolutely thrilled to bring Hotlines’ heritage to the US,” said Hotlines VP Rob Aguero. “Our focus is on delivering the best service and products to retailers to ensure that every rider has the absolute best experience on all of their rides.”
Signa Sports United (SSU), headquartered in Berlin, has over 80 online sites and partners with 500 shops serving businesses operating within bike, tennis, outdoor, and team sports. The company’s North American Bike Division began operations in November 2022 and includes B2B and DTC sales of Nukeproof bikes, parts and accessories and DTC sales of the Vitus brand.
