Hot Tuna USA, LLC, has acquired the master license and will re-launch the legendary Australian surf brand
Hot Tuna in North America for Spring 2005. The new product line will include men's and junior's apparel, shoes and accessories and will debut at the Action Sport Retailer (ASR) tradeshow in September.
Hot Tuna USA acquired the license in May 2004 and will retain the license for 20 years distributing the line throughout the U.S., Mexico and their associated territories. The brand is currently active in Australia and the United Kingdom, and will be licensed and re-launched globally in other countries including Europe, Japan, South Africa and Asia in the first quarter of 2005.