Adding force to an already strong sales team, EN-R-G Foods, Inc., makers of Honey Stinger energy bars and gels, has hired several new sales representatives and added a new athlete to its team.

Dave Cockburn joins longtime Stinger rep, Steve Ray, to cover Arizona, Nevada and California. A Kiwi currently living in Flagstaff, Cockburn has been living and climbing in the US for 5 years, and according to Ray, brings “boundless energy, years of field testing and sales knowledge to the rep team.”

Veteran rep Kirk Haskell has teamed up with Colorado Front Range local, Scott Sutton, to cover the Rockies territory. Haskell is encouraged by both Sutton’s experience as a rep as well as his years in retail management, and feels that Sutton “can relate to the sales staff and is in touch with how the specialty retailer runs a business.”

Todd Kerbs, longtime Stinger rep who covers Utah, Wyoming and Colorado, has joined forces with Danny Engermann to cover Utah Bike, and Jorge Engroba has taken on the bike markets in New York City, Long Island and New Jersey.

In team news, Stinger welcomes professional triathlete Nicole DeBoom to the hive.

Len Zanni, marketing director for EN-R-G Foods, Inc., anticipates the growth at the company. “We're fired up to work with these great new reps and look forward to the increased distribution their efforts will yield. As for Nicole, she's one of the strongest women in triathlon right now, and we're thrilled to have her on board.”